A private label remote control mower is a machine built for your brand alone — not a generic unit with your sticker, but a product configured to your specification and sold exclusively under your name. For brands that want a defensible product without running a factory, it is the middle path between white label (generic stock) and full OEM (you own the engineering).
Private label versus the other models
| White label | Private label | OEM | |
|---|---|---|---|
| What it is | Generic stock, your logo | Built for you, exclusive | You own the design |
| Can others buy it? | Yes, identical unit | No, reserved for you | No |
| Engineering | Factory's | Factory's (configured) | Yours |
The line that matters: with private label, the configuration — and sometimes the model — is reserved for you. With white label, the next buyer can purchase the identical unit.
Who private label fits
- Established brands wanting an exclusive remote-control line.
- Distributors building a house brand.
- Regional players who need the product to look and feel theirs, with local certifications.
What the RCVIX private label program includes
- Livery & colour — body, deck and controller shell in your palette.
- Branded packaging and manual — multi-language, your logo and part numbers.
- Logo and decal on the unit and the carton.
- Controller UI language set to your market.
- Exclusivity options — model reservation or territorial exclusivity, written into the agreement.
Typical steps
- Brief — brand guidelines, target models, territories.
- Mock-up — we render livery and packaging for sign-off.
- Sample — one unit in your branding for validation.
- Agreement — volume, exclusivity terms, lead time.
- Production — 25–45 days after sign-off.
MOQ and lead time
Private label commonly starts around 50–150 units for the first run, depending on how much is exclusive. Lead time runs 25–45 days once the mock-up is approved. Exclusivity clauses usually carry a higher MOQ, because the factory is reserving capacity.
Private label vs ODM: the exclusivity clause
ODM gives you a proven model with your branding, but the factory can sell the same base to others. Private label adds the clause that this configuration is yours. If exclusivity matters to your brand, that clause is the part to negotiate carefully — and to put in writing.
Red flags
- A "private label" that won't reserve the model or territory in writing.
- No mock-up stage — they brand blind.
- Vague on which certifications ship under your logo.
Frequently asked questions
Q: Can I get full exclusivity?
A: Yes, via the exclusivity clause; it usually raises the MOQ.
Q: Do you brand the packaging too?
A: Yes — carton, manual and decals are all in your brand.
Q: How fast can I launch?
A: Mock-up to first units is often 6–10 weeks.
Q: Is this the same as white label?
A: No — white label is generic stock anyone can buy; private label is reserved for you.
Next step
See the RCVIX OEM / ODM partnership page or the distributor program, or contact us.
